Campaign / Branding / Print Design
2020
I Know
The rights of undocumented immigrants in the United States are often unclear or inaccessible, leaving many in the community living in fear due to a lack of accurate information. I Know is a campaign designed to empower immigrants and their allies by providing clear, reliable knowledge of their rights.
identity design
The campaign intentionally incorporates red, white, and blue to reclaim the colors of the American flag and emphasize that this is a nation of immigrants. Softer secondary colors balance the palette, creating a more approachable tone. Simplicity and recognizability were key to ensure the campaign remains discreet and accessible.
print design
The blue cards and booklets provide clear guidance on constitutional rights and handling specific scenarios. The blue cards were developed in collaboration with ILRC’s red cards, while the booklets are distributed in public offices and transportation centers.
process
Moodboard and preliminary digital concepts
