Branding / Collateral
2020
Historic Filipinotown Los Angeles
Historic Filipinotown Los Angeles, formerly known as Little Manila, was one of the first areas in the United States to be cultivated by Filipino immigrants during the early part of the 20th century. Now, the district houses a coalition of 60+ community organizations.
identity design
A logo that represents the entire coalition by being inclusive, accessible, transformative, and culturally rich. The typeface used is Bantayog by Filipino designer John David Maza.
collateral
Letterhead, business card, and street banner
process
Preliminary digital concepts
